Professional product images on Amazon — The be-all and end-all for your sales success

Why are optimized product images so important on Amazon?

First impressions count. Especially on Amazon, product images are the very first thing that customers see of your product and brand. The product images are usually the first online and also most important Touchpoint with a product. They serve as a interface in communication between your company, your product and your customers.

As a result, the images on Amazon are one of the most important factorswho speak for or against buying a product.

Each image has the opportunity to immediately convince potential customers of your product and the to support the decision process of a purchase. Because one important factor is missing as part of a virtual buying process — namely haptics (touching, gripping and feeling) a product.

Only based on high-quality product images Make it into the Relevant Set potential customers. So into the shortlist on products that are consciously noticed during the purchase decision as part of a multi-stage selection process and can decisively anchor themselves in the minds of customers.

Sales promotion through professional product images

Your goal is to convert prospects into customers. With the Investment in professional and attractive product images Not only is your product more likely to be found and can therefore be sold in the first place, but also has an expanded focus of potential buyers.

Treat your product images like your online business card and Stand out from the crowd!

In order to convince potential buyers with the right visual language, Amazon requires a useful photo strategy. The competition is fierce, especially on Amazon. Top product images help you stand out positively in the immense flood of offers and also save your customers time to make an initial pre-selection.

Is it worth investing in optimizing Amazon product images?

The answer is unequivocal: Yes! Potential customers cannot check the functionality, workmanship or quality online. It is therefore all the more important to address the missing sensory impressions by means of professional, captivating Product imagesto balance out an appealing title as well as an attractive product description and bullet points.

However, before you optimize your entire Amazon listing, be sure to start with the product images.

The Amazon algorithm takes into account various ranking factors to guarantee its customers the most appropriate search results for an optimal shopping experience. Among other things, particular attention is paid to the performance respected a product. Simply put: More clicks, more sales = better performance.

Optimizing your product images will improve the rankings of your products on Amazon at the end of the day.

So this not only means more clicks (click-through rate, CTR), but in the second step also more sales and an improved conversion rate (CVR).

Basics: Amazon product image basics

Before you start your product image strategy, the basics should be right. On the part of Amazon, there are certain Minimum requirements and image guidelines that must always be met. The basic requirements for sales images are as follows:

General Amazon image standards

• Professional image quality: good lighting, realistic colors, products must be clearly visible and recognizable.
• Pure white background: (RGB = 255, 255, 255)
• Correct presentation: Products must be on the pictures be displayed correctly and may only show the product that is actually being sold; product images must match the title of the product.
• Correct file formats: JPEG (.jpg), TIFF (.tif) and GIF (.gif). — we recommend using JPEG files (note: animated GIFs are not supported on Amazon)
• Minimum zoom resolution: Images should have at least 1600 pixels on the longest side. This is the minimum size for the zoom function on Amazon, which experience has a positive effect on sales figures.
• It is also important that the product, measured on the longest side, takes up at least 85% of the image area. However, images must not be larger than 10,000 pixels on the longest side

Do's and don'ts with product images on Amazon

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Amazon also prohibits:

• Misleading product images, as well as illustrations and drawings
• Product images that are blurry, pixelated, or blurred
• Pornographic, sexually suggestive images
• Watermarks and logos that are placed on a product image using a retouching process
• placeholder images

Depending on the category, further specific guidelines are added to the points listed above. The detailed minimum requirements and image guidelines can be found in the respective style guides for the various categories in Seller Central under “category-specific inventory templates.”

Optimize Amazon product images — The best tips & tricks

The purpose of a product image strategy is to showcase your products on Amazon and to convey an optimal visual impression right away. With these simple tips from our team of experts Make your products shine in new splendor on Amazon.

1. Fill out the product images and use the available space

Each image increases your sales opportunity! Take full advantage of this opportunity and upload additional product images in addition to the main image to highlight your product benefits and brand.

Especially in light of the growing use of mobile devices for online shopping, product images are a decisive click and purchase factor. This is because bullet points and descriptions are almost completely omitted in the mobile view or are not read.

There are currently up to 9 free places available for product images on the Amazon platform, but only 7 of them are displayed — 7 or 6 if you use a product video.

2.Adapt the additional product images to your target group

Ask yourself the following questions to optimize your additional product images.

• What information could be relevant to your target group?
• Which lifestyle images could appeal to your target group?
• What makes your product unique or interesting?
• From which Special features of your product Should customers know?
• Which additional images, views or detailed views could be relevant?

The more your potential customer identifies with the product and brand, the more likely they are to buy.

3. Let the pictures speak for themselves — Keep it simple and professional

In order to ensure a positive purchase decision, not only the product images but also the texts on the images are decisive. However, visualizations, infographics or text on product images should be used sparingly. Avoid overloading your images and above all, avoid spelling mistakes.

The AMA-X photo strategy for Amazon

Figure 1:

that main image is the first image that the customer sees on Amazon in the search results and on the respective Product detail page gets to see. It therefore determines how many clicks a product will receive. The product should therefore significantly, large and without distracting elements The focus is on.

Amazon's main image requirements:

• pure white background (RGB color value 255, 255)
• Does the actual product have to represent
• graphic replicas of the product, texts, logos, watermarks, frames, color blocks, props as well as components or accessories that do not belong to the product are not accepted

Present your product in such a way that it can be fully understood at a glance. This includes, for example, the bird's-eye view or the direct frontal top view on.

Figure 2:

For the second image, you should also have a Exempt of the product be elected. But this time with important additional information. Here are now Texts, certificates or even logos allowed.

The product should continue to be in focus and provide the customer with various attributes and graphics visually explained without him having to read much.

Alternatively, in the second picture, the different product variants be presented. However, the differences between the product variants should be clearly visible. For example, it makes sense to compare products that are available in many different sizes and colors on a picture so that the customer can make a selection.

Figure 3:

Product image 3 is dedicated to the product from a different perspective, shows it in detail in use or in another state of mind. If you present your product from a different perspective, potential buyers can better imagine a product.

Clarify usage, create transparency! If the use of a product is not immediately obvious, you can explain it here. What are the unique benefits of your product?

• unique selling points (English: Unique Selling Points, USPs) can be highlighted for consumer goods, e.g. through a zoom window
• zoom window, immediately catch the eye and draw attention to the most important advantages
• detailed images are also suitable if the complete view cannot display all product highlights at once

Auch proportions Representing them separately again can be helpful for some products.

Figure 4:

Here you can now find more detailed information on more USPs be received. Ask yourself further questions: What makes you different from similar competitor products? Which features and functions make your product stand out?

For some products, the overall package is decisive. Should the wrapping Being an essential part of the product (e.g. in the case of gifts), Figure 4 offers the opportunity to depict the product in its packaging.

Important: Visually present special product features and functions, avoid too many explanatory texts. Pick up subtle icons back to illustrate necessary information.

Figure 5:

A big conversion booster is the direct comparison with competitions. Of course, you must never mention the name of a competition.

From a sales psychology perspective, such a table can often make the difference to a purchase decision. In Comparative tables It is not primarily about making the competition bad, but rather about presenting your own benefits for the customer in a tabular and clear manner.

Figure 6:

Figure 6 should always be lifestyle, mood or even milieu image be. Be aware that you are not only selling a product, but also a certain lifestyle with the product.

Tell a story about your product with the mood recording and lifetime images. Customers should want to use the product themselves. Create an appealing set-up around your product. Stage it in the environment in which it is usually used.

• Show your product in interaction to identify the practical benefits.
• Set eye-catching Eye-catcher, but make sure that the background is harmonious, subtle and not too cluttered.
• In order to increase brand awareness and underline seriousness, you can also use testimonials be worked.

Picture 7 = Product video:

Recently, on the German marketplace, too, Product videos be integrated. Currently, only one video can be uploaded per ASIN.

The product video replaces the seventh picture. Product videos, which provide helpful information about the product, can the Buying decision of customers Influence positively. A video can also be used to wrap your brand into a nice story (storytelling).

To achieve successful results, the videos must meet a few requirements. prerequisite For using product videos on Amazon, the Trademark registration. It is definitely worthwhile to go to a registered brand, as Amazon has some advantages such as product videos, Brand Story, offers A+ content and premium A+ content for sellers with a registered brand.

The most important indicators for a successful short video:

• Good and professional camera work
• Authentic and plausible story that sparks interest
• The product is clearly visible in the video
• Its function is emphasized
• The video is no larger than 500 megabytes (MB); we even recommend a video size of up to 200 MB
• Upload in MP4 file format
• Impeccable sound quality
• Built-in subtitles (if visitors scroll without sound)

Conclusion — Optimized product images help sell on Amazon

Taking professional and appealing product images for your products on Amazon can take some time and money. However, the effort will definitely be worth it.

Product images are an essential part of Amazon Product detail page and the first point of contact with a potential buyer. It is therefore not only your product itself that is decisive for your success on Amazon, but primarily also its presentation.

If you like a picture, the product is clicked on. If an image doesn't like it or suggests poor quality due to lack of professionalism, the product won't be clicked on. As a result, a purchase will certainly not be concluded.

As a retailer, you have to follow many guidelines and guidelines on Amazon. But with the help of our expert tips, the path to successful product images shouldn't be quite as rocky anymore.

Do you want to optimize your product listing now?

We would be happy to help you with that! Schedule your free initial consultation now.‍