New Amazon dashboard for sellers: specifically reduce return rates and optimize the shopping experience

Amazon has introduced a new dashboard for its retailers, which aims to reduce return rates and improve the shopping experience for customers. With this new overview, sellers gain valuable insights into the most common return reasons and can use this to derive measures to reduce returns in the long term.

Benefits of the new dashboard for sellers

The new dashboard, which is available in SellerCentral under “Inventory shipped by Amazon,” offers a variety of features that help sellers analyze their return rates and make targeted improvements:

1. Overview of frequently returned products and reasons: Sellers can now see exactly which of their products are returned most frequently and for what reasons. This enables targeted analysis and identification of potential for improvement.
2. Identify return reasons and trends: By providing a detailed breakdown of return reasons and trends, recurring problems can be identified more quickly and addressed proactively.
3. Return notifications: As soon as a return is initiated, sellers receive a notification. This allows them to react promptly and, if necessary, take immediate action.
4. Tracking from purchase to return: With the ability to track orders from purchase to return, sellers can understand how returns occur and what steps can be taken to minimize them.
5. Recommendations to reduce returns: Based on the performance of individual products, the dashboard provides recommendations on how returns can be reduced. This may include optimizing product descriptions, packaging, or size charts.

Why is the new dashboard a game changer for sellers?

With the new dashboard, Amazon wants to encourage its sales partners to make the shopping experience even better — even in the event of returns. “When you better understand the trends why customers return products, you can optimize product descriptions, packaging, or size charts to clearly assess customer expectations and lower return rates,” comments the company.

For sellers, this means that they can now respond more effectively to the needs of their customers by better understanding the reasons for returns and making appropriate improvements. The result? Fewer returns, happy customers, and improved business results.

‍

Reduce returns, increase sales — with ama-X at your side! We'll help you make the most of the new Amazon dashboard, analyze return reasons, and take targeted measures to reduce your returns. Get started with ama-X now & optimize your Amazon business! Arrange a non-binding conversation now & optimize your Amazon business