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Amazon DSP agency
Programmatic advertising & data-based insights with Amazon DSP and AMC for maximum reach & brand impact
Your Amazon DSP benefits at a glance:
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Experienced Amazon DSP agency with focus on data-driven scaling
In-depth target group analyses with Amazon Marketing Cloud (AMC)
Programmatic advertising on and off Amazon — efficient & precise
Individual strategies instead of standard solutions — for B2C & B2B
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Short facts
10+
145+
30%
100%
8+
700+
Targeted Reach through Full-Funnel Strategies
Data-Driven Insights with Amazon Marketing Cloud
Integrated Strategies for Maximum ROI
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Grow smarter with Amazon DSP & AMC: AMA-X & EMAX Digital
Why do we use EMAX Digital?
Through our close partnership with EMAX Digital, we combine strategic expertise with first-class technical implementation, AI-based analyses and data-driven insights.
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Accurate data collection and in-depth analyses through Amazon Marketing Cloud
360° customer journey optimization: Together with EMAX Digital, we analyze every step of your customers and develop strategies for maximum reach and conversions along the entire customer journey.
AI-based DSP advertising:
Through intelligent campaign management via Amazon DSP, we optimize your budgets, reach relevant target groups efficiently and maximize return on ad spend (ROAS).
Transparent & data-based decisions:
EMAX Digital's in-depth AMC analyses provide measurable insights into advertising impact, target group behavior and conversion paths, with which our strategists at ama-X develop precise and sustainably successful advertising strategies.
The key to sustainable successOur approach is holistic:
The innovative technology and data-driven know-how of EMAX Digital ideally complement our strategic advice and implementation expertise. In this way, we create maximum visibility for your brand, measurably better results and acquire new customers on Amazon.
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Had enough of the Amazon jungle?
We'll clear the path for you!
Schedule a consultation now
Our Amazon DSP & AMC Services
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Implementation of Full-Funnel Strategies
Increase your brand visibility through high-reach placements and compelling creative concepts.
Use retargeting strategies to engage interested prospects and encourage them to interact with your brand.
Lead potential customers to purchase by using personalized offers and messages.
Strengthen customer loyalty by targeting existing customers and promoting repeat purchases.
Data Analysis and Optimization with AMC
Understand which touchpoints are most effective and how they contribute to overall success.
Gain insights into your customers' behavior across all channels.
Use the collected data to tailor your messages and offers even more precisely to your target audience.
Strategic Consultation and Continuous Improvement
Stay ahead of the competition by recognizing trends and developments early.
We test new advertising formats and technologies to continuously improve your campaigns.
We share our expertise with your team to ensure sustainable success together.
Audience Segmentation and Precise Targeting
Identifying the most relevant customer segments for your brand.
Aligning your campaigns based on users' shopping behaviors and interests.
Expanding your reach by targeting new customers who resemble your existing clientele.
Placing your ads in relevant contexts to increase relevance and minimize waste coverage.
Global expansion on Amazon with AMA-X
64% (7-digit) growth per year
600+ SKUs
Expands into 6 target markets
Brand development with AMA-X Foundation & Growth
102.6% revenue growth & 134.2% profit growth
TaCoS 4.26% (share of advertising costs)
17.77% conversion rate
case studies
SYSTEM SCOPE OVERVIEW
Expand below to see exactly what is installed.
Foundation Engine
Amazon Operating System
Marketing Elevation
FOUNDATION — Strategy, Setup & Baseline
Engine
Elevation
GROWTH — Management, Scaling & Performance
Engine
Elevation
FAQs for Amazon DSP and Full-Funnel Strategies
What is a full-funnel strategy?
A full funnel strategy addresses customers along the entire customer journey — from awareness (brand perception) to consideration (interest & consideration) to purchase (purchase decision) and loyalty (customer loyalty). The aim is to accompany potential customers with relevant messages and to strategically guide them to the conclusion of a purchase.
How does Amazon DSP support full-funnel strategies?
As a programmatic platform, Amazon DSP enables targeted advertising across all funnel levels — both on Amazon and on external websites and apps. Through versatile targeting options and individual advertising formats, your Amazon DSP agency helps you to effectively combine reach and relevance — for holistic programmatic advertising.
Why is the Amazon Marketing Cloud important for full-funnel strategies?
Amazon Marketing Cloud provides deep insights into the behavior of your target groups and campaign performance at every funnel level. We use AMC to optimize your strategy based on data — from attribution to touchpoints to budget distribution.
Can I implement full-funnel strategies without Amazon DSP?
Although individual funnel stages can be played with other tools, Amazon DSP offers an integrated solution for managing your full funnel campaigns across channels. As a specialized DSP agency, we recommend Amazon DSP to optimally combine effort, data quality and focus on results.
How do you measure the success of a full-funnel campaign?
We evaluate each funnel level using clearly defined KPIs such as brand awareness, engagement rate (consideration), conversion rate, and customer lifetime value (loyalty). With the help of Amazon Marketing Cloud, we analyze attribution across all touchpoints — for transparent results and well-founded decisions.
How long does it take to see results from a full-funnel strategy?
The first positive developments are often visible within just a few weeks. However, since full funnel strategies are aimed at sustainable growth, we as an Amazon DSP agency recommend a medium to long-term time horizon for maximum impact and continuous optimization.
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