How to increase your sales on Amazon in 2022: Tips & tricks

Every seller on Amazon wants to sell more. The answer to the question “How do I increase sales on Amazon? “will be different for everyone who asks us — because every business is different and every entrepreneur has their own strengths and ideas. We still have a few universally applicable tips to increase sales put together for you on Amazon:

1) Relevance

When it comes to indexing keywords, Amazon places the most value important keywords in the product title, followed by bullet points and hidden keywords, as well as in the A+ content and the product description.

Keep your listing as free of irrelevant keywords as possible. It's best to use only Keywordsthat describe your product. Also place the most relevant keywords in product titles. You can also use characters such as “|” or “-” to separate sections of the title.

More tips:

• Just the first 150 characters A bullet point is indexed by Amazon. So always use the remaining relevant keywords in the first 150 characters of each bullet point.
• Use a Keyword research toolto determine your most relevant keywords and the monthly search volume for each term.
• The share of purchases made over mobile devices being done is constantly increasing. Set the most important Keywords at the beginning of the title or bullet points, as these customers often don't read and see the whole sentence.

2) High-quality product images

A picture really is worth a thousand words! Gute Product images can make or break an Amazon seller's success.

We always recommend at least 6 product images: The main image should only ever contain the product on a pure white background, with the product covering approximately 80% of the white area.

With pictures 2-6, you can get creativen: Tell a story, highlight the unique selling points of your products, address the emotions of your customers, present the product, present your company mission (...).

What are your competitors doing? Do it better and do it differently. Example: If 90% of your competitors show the product on image #1 from the front, then show your product from a different angle; do this picture by picture — Give it a little twist and be different!

When it comes to technical specifications, it's best to 3000×3000 pixels and less than 3MB aim for. Since the customer cannot feel, see or smell the product they want to buy, it is important that they can zoom in and see as much detail as possible. The 3 MB is used for responsiveness: Each larger image takes too long to load, causing the customer to lose interest.

3) Good customer reviews

Most customers won't buy a product if it has no or bad reviews. You can Your first 30 reviews about the Amazon Vine program received, but keep in mind that Vine reviewers are very honest. Even though customers get the product for free, they won't hesitate to complain about the price if they think it's too expensive, for example.

In addition to Vine, you can also use a feedback software which automatically sends an email X days after the purchase and makes it easier for the customer to leave a review. This is 100% in line with Amazon's terms and conditions and we've found that it works in some cases, but not so much in others. Definitely test one free trialbefore you decide to subscribe.

By far the best way to positive reviews Maintaining, however, is working hard for your customers and giving them to provide a pleasant shopping experience: either by making too little promises and delivering a lot, by putting a little extra in the box or simply offering a comparably cheap product.

4) Advertising: Amazon Advertising and PPC

Now that you've received your first brilliant reviews, it's time to generate more revenue. Your products won't get enough attention on their own. You need a little help to get to the top of the first page. Die Amazon Advertising Console It's the perfect tool for that.

Start creating your sales funnel with a few Auto and bread campaigns.

After 1-2 weeks, take a look at the “Keywords” section to see which search terms and/or competitor ASINs have triggered sales.

Take the successful search terms and use them to create a tighter, targeted campaign by adding them to your ad group as “exact” matches.

The search terms that eat up your advertising budget without results should be “Negative Targeting” add to make spending more efficient. Repeat this process every 1-2 weeks.

This process is the backbone of successful advertising. If you do it right, it'll generate some much-needed initial sales and get the ball rolling.

5) Boost your organic rankings

The best way to improve organic ranks is to Sales speed: The more you sell in a short period of time, the better your products are rated and ranked by the Amazon algorithm. This can only be done by positive reviews and strategic advertising be achieved.

As soon as you show up on the first page for the keywords that are most relevant to your product, you'll start organic sales to generate and generate actual income.

The more you advertise to generate sales, the faster you'll reach your goal. Once you've reached your goal, you can slow down advertising — but we don't recommend stopping altogether. Instead, we recommend that you continue with positive and negative keyword management and find a profitable balance that you are happy with.

We hope you enjoyed our short article about the best ways to increase your sales on Amazon.

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