Rerporting Tools

What is an Amazon Reporting Tool?

A Amazon Reporting Tool is a software or an integrated platform that helps sellers, vendors, and advertisers share their sales and advertising data to analyze automatically. These tools collect, structure, and visualize relevant performance indicators (KPIs) to enable data-driven decisions.

Why are Amazon reporting tools important?

✅ Real-time overview of sales and advertising performance
✅ Optimizing PPC campaigns & advertising budget
✅ Better inventory planning & reduction of out-of-stock situations
✅ Understanding customer behavior & market trends
✅ Identification of optimization potential for listings & prices

What types of Amazon reporting tools are there?

1. Amazon Seller Central & Vendor Central Reports

📌 Benefit: Free, integrated reports for sellers and vendors.
📌 Features:

• Sales reports (orders, sales, conversion rate)
• Inventory analyses
• Ad spend & performance metrics
• Returns and customer feedback reports

🔗 More info: Seller Central | Vendor Central

2. Amazon Advertising Console & Amazon Marketing Cloud (AMC)

📌 Benefit: Detailed analyses for advertising campaigns (PPC & DSP).
📌 Features:

• ACoS (Advertising Cost of Sale) & ROAS (Return on Ad Spend)
• Keyword performance tracking
• Target group and customer journey analyses (AMC only)

🔗 More info: Amazon Advertising

3. External Amazon Reporting Tools (Third Party Software)

📌 Benefit: More comprehensive and personalized analyses than Amazon's own reports.
📌 Popular tools:

• Helium 10 — SEO & sales analyses
• Jungle Scout — Product and market research
• Sellics — PPC & sales performance tracking
• DataHawk — Detailed business intelligence analyses

🔗 More info: Helium 10 | Sellics | Jungle Scout

Which KPIs can be measured with an Amazon reporting tool?

📊 Sales KPIs: Sales, conversion rate, average order value
📊 Advertising KPIs: ACoS, ROAS, click-through rate (CTR), cost per click (CPC)
📊 Inventory KPIs: sell-through rate, replenishment alerts
📊 Market research: keyword trends, competitive analysis

Who is an Amazon reporting tool suitable for?

🔹 Sellers & vendorswho want to continuously monitor their sales figures.
🔹 Advertisers & agencieswho want to optimize Amazon PPC and DSP campaigns
🔹 e-commerce analysts, who must make data-driven decisions.
🔹 Brands & manufacturerswho want to expand their market position.

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A Amazon Reporting Tool is essential to maximize success on Amazon in the long term. Whether over Amazon-owned reports or third-party software — who regularly has Analyzes and optimizes key figures, can increase sales, reduce advertising costs and secure competitive advantages.

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