Earn-per-Aquisition (EPA)

The EPA (earn per acquisition) describes the actual profit made on a product sale minus all costs. It is important here to keep an eye on the relationship between CPA and EPA and always calculate with both values, as they influence each other. An example: You sell products for €10 and have a €5 margin per sale. To make a sale, you have to spend an additional €2 on advertising on average (CPA). In this case, your actual profit and your EPA are €3.