Amazon sales reports

What are Amazon sales reports?

Amazon sales reports are detailed analyses that provide sellers and vendors with valuable insights into their sales performance. They contain data about Orders, sales, conversion rates, returns, and customer behavior. These reports are essential to optimize sales strategies and maximize business success on Amazon.

What sales reports are there?

Amazon provides various sales reports, depending on your account type:

🔹 Order report: Shows all completed orders with details on quantity, price, and shipping status.
🔹 Sales and traffic report: Includes key KPIs such as Page views, conversion rate, and unit sales.
🔹 Inventory and replenishment report: Helps to manage inventory and avoid bottlenecks.
🔹 Settlement report: Shows sales, fees and refunds for a transparent financial overview.
🔹 Returns report: Analyzes returns to improve product quality and customer satisfaction.

Benefits of Amazon sales reports

✅ Data-based decisions: Optimize sales strategies in a targeted manner.
✅ Better conversion rate: Understand why customers buy or drop out.
✅ Efficient inventory management: Manage inventory optimally and avoid overselling.
✅ Transparent cost control: Keep a close eye on fees and income.
✅ Early problem identification: Identify returns and negative trends in good time.

How can Amazon retailers use sales reports?

🔹 KPI tracking: Regular evaluation of sales, conversion and returns.
🔹 Optimizing product listings: Improve titles, bullet points, and images based on traffic data.
🔹 Adjusting the advertising strategy: Target PPC campaigns specifically to bestsellers.
🔹 Plan inventory strategically: Avoid bottlenecks and minimize FBA fees.

Amazon sales reports are a powerful tool for Sellers and vendorsto manage your success on Amazon in a targeted manner. Anyone who regularly analyses the right key figures can generate more turnover, work more efficiently and sell more successfully in the long term.

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