Amazon Store Builder

The Amazon Store Builder is a powerful tool that allows you to create your own brand store on Amazon without programming knowledge. A well-designed brand store can strengthen your brand, increase customer loyalty and ultimately increase your sales figures. In this post, you'll learn everything you need to know about the Amazon Store Builder and how you can make the most of it.

What is Amazon Store Builder?

The Amazon Store Builder is a tool for sellers and vendors that allows you to create your own brand store on Amazon. It allows you to present your products in an appealing and brand-compliant online shop. The Store Builder works with a modular system that consists of various components that you can simply arrange by dragging and dropping.

How Amazon Store Builder works

The Store Builder consists of four main sections:

1. Page manager: This is in the left column and is used to create, select, move and delete pages and sub-pages in your brand store.
2. tile manager: This can be found in the right column and is used to add, edit, move, and delete new sections and types of tiles (such as image, video, or text tiles).
3. preview window: The preview window provides a live view of the current page. Here, you can switch between desktop and mobile views to make sure your store looks good on all devices.
4. status bar: This appears above your store after you've sent it for publication. The current moderation status and all error messages are shown here.

Benefits of Amazon Store Builder

• Easy operation: No programming knowledge required thanks to drag-and-drop functionality.
• brand building: Present your brand and products in an appealing, brand-compliant layout.
• Better customer loyalty: A well-designed store can increase stay time and increase conversion rates.
• Optimized for mobile devices: The Store Builder makes it easy to adapt to mobile devices, which is becoming increasingly important.

Steps to create your Amazon Brand Store

1. Planning and preparation

Before you start using Store Builder, you should have a clear idea of what you want your brand store to look like. Think about which products you want to present and what message you want to convey.

2. Preparation of the main structure

• Create pages: Create your store's main pages, such as the homepage, product categories, and special offer pages.
• Add subpages: Add sub-pages to present more detailed product information or special promotions

3. Design with tiles

• image tiles: Use high-resolution images to present your products in an appealing way.
• text tiles: Use concise texts to describe your products and highlight special features.
• video tiles: Add videos to show your products in action or to provide tutorials

4. Preview and customize

• Live preview: Check your pages in the live preview. Switch between desktop and mobile views to make sure your store looks good on all devices.
• Make adjustments: If necessary, make adjustments to achieve the best possible result.

5. Publishing and monitoring

• Check moderation status: After you've submitted your store for publishing, check the moderation status in the status bar.
• Fix error messages: If there are any error messages, fix them as soon as possible so as not to delay the publication.

Tips for optimizing your Amazon brand store

1. Clear structure: Keep navigation simple and intuitive so your customers can easily find their way around.
2. High-quality content: Only use high-resolution images and professional videos to make a high-quality impression.
3. SEO optimization: Integrate relevant keywords into your texts to increase the visibility of your store.
4. Regular updates: Regularly update your content and add new products to keep your store interesting
5. Use customer feedback: Collect and use customer feedback to continuously improve your store.

conclusion

Amazon Store Builder is a tool that helps you create a professional and appealing brand store. With a clear structure, high-quality content and regular optimizations, you can strengthen your brand and increase your sales figures on Amazon. Use the wide range of Store Builder options to get the most out of your Amazon presence.