Amazon Performance Tracking

What is Amazon Performance Tracking?

amazon Performance Tracking means the systematic analysis of sales, advertising and customer data on Amazon. Retailers and brand owners use various key figures (KPIs) to optimize their product performance, marketing campaigns, and business strategy.

Why is performance tracking important on Amazon?

It's hard to make effective decisions without a detailed analysis of sales and advertising performance. Amazon Performance Tracking helps:
✅ to increase salesby identifying strengths and weaknesses.
✅ Use advertising budgets more efficientlyby adjusting or stopping unprofitable campaigns.
✅ Improve customer satisfactionby analyzing returns and feedback data.
✅ Optimize visibility in search resultsby monitoring relevant KPIs for product placement.

Which metrics are crucial for performance tracking?

1. Sales and traffic figures

📌 Benefit: Shows how often products are viewed and purchased.
📌 Key KPIs:

• Sessions & page views — Number of visitors to a product page.
• Conversion rate (CR) — Ratio of visitors to actual buyers.
• Sales & orders — Total sales and units sold.

2. Advertising performance (Amazon PPC & DSP)

📌 Benefit: Optimizing ad spend and performance.
📌 Key KPIs:

• ACoS (Advertising Cost of Sale) — The ratio of advertising costs to sales.
• ROAS (Return on Ad Spend) — How much revenue is generated per advertising dollar.
• Click-through rate (CTR) — The percentage of users who click on an ad
• CPC (cost per click) — Average cost per ad click.

3. Customer and product reviews

📌 Benefit: Improving customer loyalty and product quality.
📌 Key KPIs:

• Average rating (star rating) — Shows customer satisfaction with the product.
• number of reviews — The more reviews, the more trustworthy the product.
• Return rate — High return rates may indicate product or listing issues.

4. Inventory and logistics indicators

📌 Benefit: Avoiding out-of-stock situations and minimizing inventory costs.
📌 Key KPIs:

• Sell-through rate — The speed at which products are sold.
• Inventory days — The number of days until inventory is used up.
• Penalties for long-term storage — Optimizing inventory costs for FBA dealers.

Amazon Performance Tracking Tools

🔹 Amazon Seller Central & Vendor Central — Provides extensive sales and traffic data
🔹 Amazon Brand Analytics — Detailed market and competition analyses for registered brands.
🔹 Amazon Advertising Console — PPC and DSP campaign tracking.
🔹 Amazon Marketing Cloud (AMC) — Comprehensive cross-channel analysis for large advertisers.
🔹 External BI tools like Helium 10, Jungle Scout or Sellics for more detailed analysis.

🔗 More info: Amazon Seller Central | Amazon Advertising

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Amazon performance tracking is essential to maximize success on the marketplace in the long term. By regularly monitoring and optimizing the right key figures, sellers, vendors and brands can Increase sales, reduce advertising costs and improve customer satisfaction.

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