Amazon Media Group

The Amazon Media Group (AMG) is a subsidiary of Amazon that specialises in the marketing and selling of advertising on Amazon-based platforms. Thanks to AMG, companies have the opportunity to promote their goods and services on Amazon websites and apps, including Amazon.com, Amazon Music, and Amazon Video.

AMG offers a wide array of advertising products and services, including Sponsored Products, Sponsored Brands, and Amazon DSP (Demand-Side Platform). These advertising products allow businesses to highlight their products on the Amazon website and in Amazon search results, and provide access to various targeting and measurement options to maximise the effectiveness of the advertising.