Amazon Marketing Cloud (AMC)

What is Amazon Marketing Cloud?

Die Amazon Marketing Cloud (AMC) is a powerful analytics platform that enables advertisers to gain deep insights into the behavior of their target groups. With AMC, brands can analyze and optimize their advertising campaigns across various Amazon advertising formats — from Sponsored Ads unto Amazon DSP.

How does Amazon Marketing Cloud work?

AMC is based on privacy-compliant, aggregated and anonymized first-party data from Amazon. About individual SQL queries advertisers can generate detailed reports to gain insights about customer journeys, attribution, and cross-channel performance.

Benefits of Amazon Marketing Cloud

✅ Holistic data analysis: Evaluate campaign performance across various advertising formats.
✅ Customer journey tracking: Understand how customers interact with ads before they buy
✅ Attribution insights: More transparency about the influence of individual advertising channels.
✅ Improved budget allocation: More efficient advertising strategies through data-based decisions.
✅ Data protection compliant: All analyses are anonymized and aggregated.

Who is AMC suitable for?

Amazon Marketing Cloud is particularly valuable for Enterprise sellers, vendors, and agencieswho want to make data-driven decisions for their Amazon advertising strategies. Since AMC requires SQL knowledge, companies with experienced marketing analysts or specialized agencies in particular benefit from the extensive options.

With Amazon Marketing Cloud, advertisers can gain deeper insights into their campaigns and make informed decisions for better advertising efficiency. AMC is the ultimate tool for data-based Amazon advertising and should not be missing in any professional marketing strategy.

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