Amazon Label – Frequently Returned Item

Amazon has introduced a new weapon in the fight against bad purchases and excessive returns: the “Frequently Returned Item” label. This label is intended to warn customers about products that are returned particularly often. This glossary entry tells you everything you need to know about this label.

What is the “Frequently Returned Item” label?

The “Frequently Returned Item” label is a new feature on Amazon's product pages. For now, it is only being used in the USA and is not yet visible to all customers. This label is used to warn customers about products that are returned at an above-average rate. But why is that so important?

Why did Amazon introduce the “Frequently Returned Item” label?

Protection against bad purchases

Amazon wants to protect its customers from making bad purchases. When a product bears this label, buyers should be particularly careful. The idea behind this is for customers to review reviews and product information more closely in order to make more informed purchasing decisions. This is particularly important because product descriptions on the pages are often different and may come from different retailers. By reading customer reviews and carefully examining product features, customers can ensure that they are buying the right product.

sustainability

Another reason for introducing the label is sustainability. Returns are a big problem in e-commerce because they not only waste resources but also pollute the environment. With this label, Amazon wants to help reduce the return rate and thus act more sustainably. Fewer returns mean less waste and a better environmental balance.

Demand to retailers

Amazon also puts pressure on sellers to describe their products correctly and meaningfully. This is to prevent third-party retailers from using contradictory or inaccurate product descriptions. This not only benefits customers, but also creates a fairer competitive environment for retailers.

conclusion

The “Frequently Returned Item” label is a step by Amazon to protect customers from incorrect purchases, reduce the environmental impact of returns and improve the quality of product descriptions on the marketplace. It remains to be seen whether and when this label will also be introduced in Germany. In the meantime, customers in the USA should be particularly alert when they see this label on product pages. Remember that it's important to read reviews and review product information carefully to make sure you're choosing the right product for your needs.

Further tips:

• Always check customer reviews to get insights from other buyers.
• Watch out for conflicting product descriptions and inaccurate information.
• Use the Amazon return guarantee if you're still dissatisfied with a product, but be aware of the environmental impact of returns.

Overall, the “Frequently Returned Item” label is a positive development that helps customers make better purchasing decisions and contributes to sustainability. Stay informed and use this feature to improve your shopping experience.