Amazon DSP

What is Amazon DSP?

Amazon DSP (demand-side platform) is a powerful advertising platform from Amazon that allows brands to programmatically display, video, and audio ads both on and off Amazon. The platform enables advertisers to target potential customers — regardless of whether they are already active on Amazon or not.

How does Amazon DSP work?

Amazon DSP uses Amazon's extensive first-party data to create highly accurate audience segments. This is done on the basis of purchase histories, search behavior and other user data. In this way, brands can efficiently display their advertising and minimize wastage.

Benefits of Amazon DSP

✅ Targeted customer contact: Access to exclusive Amazon data for precise target group formation.
✅ Omnichannel reach: Ads appear on Amazon, partner websites, and apps (such as IMDb, Twitch).
✅ Different ad formats: Display Ads, Video Ads, Audio Ads & OTT (streaming TV).
✅ Retargeting & new customer acquisition: Target users — from initial contact to completion of the purchase.
✅ Detailed performance analysis: Measurable campaign results for optimal budget use.

Who is Amazon DSP for?

Amazon DSP is ideal for brand manufacturers, sellers, and vendors who want to increase their visibility and attract new customers in a targeted manner. Companies with higher advertising budgets in particular benefit from the programmatic advertising options.

With Amazon DSP, brands can fully exploit their advertising potential and address their target groups at exactly the right moment with data-driven strategies. The platform is an essential tool for performance-oriented Amazon advertising and brand awareness.

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