Amazon Dashboards

What are Amazon dashboards?

Amazon dashboards are powerful analytics and management interfaces that enable sellers, vendors, and brands to monitor their sales performance, advertising campaigns, and market data at a glance. Depending on the business model, Amazon offers various dashboards that provide specific data and help companies well-founded decisions to meet.

Which Amazon dashboards are there?

1. Amazon Seller Central Dashboard

📌 For whom? Sellers who sell their products directly on Amazon.
📌 advantages:

• Real-time monitoring of sales, orders, and inventory.
• Management of advertising campaigns and discount campaigns.
• Detailed reports on customer feedback and returns.

🔗 More info: Seller Central

2. Amazon Vendor Central Dashboard

📌 For whom? Manufacturers and wholesalers who sell directly to Amazon.
📌 advantages:

• Overview of orders from Amazon and inventory.
• analysis of sales performance and product demand.
• Managing marketing and promotional campaigns.

🔗 More info: Vendor Central

3. Amazon Advertising Console

📌 For whom? advertisers, sellers, vendors, and agencies.
📌 advantages:

• Create and optimize Sponsored ads, display ads, and video ads.
• Analyze campaign performance with detailed reports.
• Target group analysis and strategic budget management.

🔗 More info: Amazon Advertising

4. Amazon Brand Analytics Dashboard

📌 For whom? Trademark owner with registered trademark protection on Amazon.
📌 advantages:

• Analysis of customer search terms and buying behavior.
• Competitive analyses and market share reports.
• Identification of new product and market opportunities

🔗 More info: Brand Analytics

5. Amazon Business Analytics Dashboard

📌 For whom? Companies that use Amazon for shopping.
📌 advantages:

• Control over spending, orders, and supplier relationships.
• Optimize procurement strategy with detailed reports.
• Cost analysis for better budget planning.

🔗 More info: Amazon Business

6. Amazon Music for Artists dashboard

📌 For whom? Musicians and labels who want to track their performance on Amazon Music.
📌 advantages:

• Real-time data on streams, fan demographics, and engagement.
• Insights into the performance of songs and albums.
• Tracking trends and audience figures.

🔗 More info: Amazon Music for Artists

7. Amazon Author Central Dashboard

📌 For whom? Authors and publishers who sell their books on Amazon.
📌 advantages:

• Managing author profiles and book listings.
• Real-time data on sales rankings and reader ratings.
• Optimization of book descriptions and marketing measures.

🔗 More info: Author Central

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Amazon dashboards are essential tools for sellers, vendors, brand owners, and advertisers. They enable data-driven decisions, improve sales strategy and increase efficiency in Amazon business. Depending on requirements, the appropriate dashboard can be used to more visibility, revenue and success to achieve on Amazon.

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