Sponsored Brands: Topic-based Targeting

Amazon is expanding its advertising offering to include topic-related targeting for Sponsored Brands. The innovation aims to simplify the creation and management of advertising campaigns while increasing their effectiveness.

New targeting options for more accurate campaigns

Topical targeting uses machine learning and shopping insights to optimize keywords in two main groups: keywords that relate to your brand and those that target your landing pages. This dynamic adjustment is intended to increase visibility and traffic for brands and products.

Simplifying campaign creation and management

With topic-based targeting, advertisers can make their campaigns more efficient. Instead of manual intervention, the system enables automated optimization of keywords, which saves resources and makes it easier to achieve campaign goals.

Global availability and access

Topical targeting is available in a wide range of regions, including North and South America, Europe, the Middle East, and Asia-Pacific. Merchants and registered sellers can access this feature via the advertising console and Amazon Ads API.

Increased efficiency and improved performance

By introducing topic-based targeting, Amazon offers its retailers and sellers a powerful tool that not only simplifies advertising campaigns, but also maximizes their potential for success.

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