Amazon launches EAA program

The European Expansion Accelerator (EEA), a new initiative from e-commerce giant Amazon, has now gone live. The new tool makes it easier for retailers to reach Amazon marketplaces in Europe and the UK.

Partner retailers have been requesting the new functionality of the online marketplace for years. EEA is the answer our resellers have been looking for to expand and offer millions of new products to Amazon customers on various marketplaces. “We're excited that we can give sellers in Europe access to this two-click process so they can grow their business with Amazon,” said Xavier Flamand, Vice President Seller Services Europe.

Performed automatically

Merchants can see a list of marketplaces where they are not yet selling by visiting Seller Central. They can quickly and easily expand anywhere by choosing a market. Within three working days, account creation, translation, listing, shipping setup, product eligibility verification, and catalog changes are carried out automatically.

EEA uses technologies that are already available on Amazon, such as List-Once-Sell Globally and Build International Listings. As a result, sellers no longer need to use these technologies themselves. Sellers therefore have the option to use one or all European Amazon marketplaces.

For active sellers on a European marketplace

Retailers who already sell in at least one of the European markets in France, Germany, Italy, Spain, the Netherlands, Poland, Sweden, Belgium or the UK are eligible to use the free feature. Customers will benefit from millions of new products, while retailers can quickly expand their sales channels.

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